In cooperation between Niigata Prefecture and Fukushima Prefecture, the Tadami Line’s first-ever peel-off event is currently being held at station buildings along the line.
We warmly invite you to visit the venues and take part in the event.
A peel-off event is an activity in which product samples or novelty items are attached to posters, walls, or similar surfaces, allowing visitors to peel them off and take them home.
Peel-Off Event Overview
(1) Period
October 1 (Wed), Reiwa 7 (2025) – November 30 (Sun)
(2) Venues (Held simultaneously at both stations)
・Niigata Venue: JR Echigo-Suhara Station (Suhara, Uonuma City, Niigata Prefecture)
・Fukushima Venue: JR Aizu-Yanaizu Station (Shimo-Ōdaira, Yanaizu, Kawanuma District, Fukushima Prefecture)
(3) Details
Peel-Off Event Details
・During the event period, boards with attached novelty items (mini pouches) will be installed at each venue.
(300 items with the JR Echigo-Suhara Station design and 300 items with the JR Aizu-Yanaizu Station design)
・Each visitor may peel off and take home one novelty item per person.
・The boards and novelty items feature designs inspired by the areas along the Tadami Line at each venue.
Please note:
・Items are available on a first-come, first-served basis and the event will end once all items are distributed.
・Even after the original mini pouches have been fully distributed, the boards will remain on display until November 30.
Instagram Campaign
・During the campaign period, take a photo of the board at either venue, follow the official Tadami Line Instagram account, and post the photo on Instagram with the hashtag #TadamiLinePeelOff.
A total of 30 winners will be selected by lottery to receive an original QUO Card Pay featuring a design exclusive to this peel-off event.
Please note:
・Photos of the boards after the novelty items have been distributed are also eligible.
・One prize per person only.
Tadami Furusato Snow Festival – Joint Booth by Both Prefectures
・Visitors who bring the original mini pouch to the joint booth of both prefectures at the 53rd Tadami Furusato Snow Festival will receive a special gift.
Please note: The Tadami Furusato Snow Festival is scheduled to be held in February 2026.
Contact Information
For inquiries regarding the Peel-Off Event, Instagram Campaign, Tadami Furusato Snow Festival, and the Niigata venue:
Person in charge: Niigata Prefecture Uonuma Regional Promotion Bureau
Tel: 025-792-1303 (direct)
For inquiries regarding the Fukushima venue:
Person in charge: Fukushima Prefecture Tadami Line Management Office
Tel: 0242-93-5155 (direct)